Blog

As of November 10, 2024, with the implementation of new regulations under the Electronic Communications Law, many companies, including ours, have faced the challenge of adapting their marketing activities to evolving legislation. While these changes might seem daunting, we see a tremendous opportunity to raise industry standards and strengthen relationships with clients.

The highly specialized nature of the IT market and its complex products make reaching the right decision-makers a challenge. The process requires precise strategies and testing various concepts, which generates higher costs. 

The year 2024 brings a revolution in B2B lead generation, where traditional methods give way to new, innovative approaches. The statistics speak for themselves – 57% of B2B companies plan to increase investments in advanced technologies to improve the efficiency of their sales efforts. 

The IT industry faces unique challenges in the B2B sales process, which significantly extends the time needed to finalize transactions. Companies that do not understand the complexity of the IT sales process often have unrealistic expectations, which can lead to frustration for both suppliers and clients. 

In today’s rapidly changing business environment, companies face the challenge of reaching increasingly demanding customers. Traditional, mass marketing campaigns are becoming less effective as they fail to fully address the specific needs of decision-makers within targeted companies. In response to these challenges, Account-Based Marketing (ABM) is emerging as one of the most effective approaches.

Traditional lead generation methods, such as email marketing or PPC ads, are still relevant, but AI offers entirely new possibilities for optimizing these processes. Artificial intelligence enables a better understanding of customer needs, automating processes, and predicting future behaviors. What opportunities does AI provide in the process of acquiring customers? How can AI be applied in lead generation?