Blog
REPORT: Content marketing and lead generation
Did you know that 61% of marketers consider lead generation their biggest challenge? Effective content marketing could be the solution to this problem!
16.08.2024
Trends in B2B Lead Generation for 2024
The year 2024 brings a revolution in B2B lead generation, where traditional methods give way to new, innovative approaches. The statistics speak for themselves – 57% of B2B companies plan to increase investments in advanced technologies to improve the efficiency of their sales efforts. What trends will shape the future of lead generation? How can they revolutionize methods of acquiring new clients? These are the questions that will define marketing strategies in the near future.
04.10.2024
Account-Based Marketing (ABM)
In today’s rapidly changing business environment, companies face the challenge of reaching increasingly demanding customers. Traditional, mass marketing campaigns are becoming less effective as they fail to fully address the specific needs of decision-makers within targeted companies. In response to these challenges, Account-Based Marketing (ABM) is emerging as one of the most effective approaches.
28.08.2024
How to Use AI in Lead Generation?
Traditional lead generation methods, such as email marketing or PPC ads, are still relevant, but AI offers entirely new possibilities for optimizing these processes. Artificial intelligence enables a better understanding of customer needs, automating processes, and predicting future behaviors. What opportunities does AI provide in the process of acquiring customers? How can AI be applied in lead generation?
22.08.2024
How many leads per month does a company with 200 employees need?
Exactly a week ago, I published a survey with the title question. 92 people took part in it. More than half, 55%, voted that a company with 200 employees needs about 100 leads per month to achieve its sales goals.
02.12.2022
What makes up a successful sales outcome?
Actions aimed at increasing sales should be considered in a broad perspective. There is a strange belief that generating a lead means a sales success, but that is only the beginning of the road to finalizing a transaction.
08.01.2020
The Magic of Follow Ups
Does it always work out for you to close a sale with one email or during a single conversation? Our practice shows that no lead generation campaign is that effective. I'll even go a step further - almost 50% of salespeople do NOTHING after preparing and sending the offer to the client.
28.08.2018
Generating leads in the IT/TECH industry during the crisis: trends and strategies
The economic crisis forces the IT/Tech industry to rethink and adapt its B2B lead generation strategy. With the number of potential customers decreasing, companies must focus on clearly communicating their unique value proposition (UVP), presenting successes and using advanced prospecting. So what are the current trends that can help companies survive and thrive in difficult times?
07.11.2023
The Magic of Follow Ups
Does it always work out for you to close a sale with one email or during a single conversation? Our practice shows that no lead generation campaign is that effective. I'll even go a step further - almost 50% of salespeople do NOTHING after preparing and sending the offer to the client.
28.08.2018