REPORT: Content marketing and lead generation
16.08.2024
Did you know that 61% of marketers consider lead generation their biggest challenge? Effective content marketing could be the solution to this problem! 🖋️
👉 The Power of Content Marketing
Content marketing is the primary lead generation channel for 51.5% of companies. Following closely are content promotion on social media (14.9%) and paid search ads (11.9%). This ranking clearly shows the dominance of content marketing as a leading method for acquiring customers. đź’Ş
👉 Blogging Can Increase Lead Generation by 67%
Over 70% of respondents in a Databox survey indicated that regular blogging is their most effective lead generation channel. Articles provide valuable information that builds brand image and helps customers make purchasing decisions. đź’°
👉 High Effectiveness of Social Media
While SEO leads the way in lead generation, it’s also important to stay active on social media. Facebook holds the top spot among social platforms, accounting for 27% of conversions. The second most popular medium is Instagram (19%), followed by LinkedIn in third place with 14%.
âť— Remember that the biggest barriers to conversion are mainly the lack of a lead generation strategy and insufficient knowledge of the target audience.
🔥 If you want to increase the effectiveness of your marketing efforts and gain valuable leads, schedule a consultation with Sales Hackers. We’ll discuss your business and propose the right strategy. 🔍
